Nike Commercial Just Doesn't Do It

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Nike Commercial Just Doesn't Do It


Dr. Lee Cronk, an anthropologist at the University of
Cincinnati who spent two years in Kenya studying the Samburu
tribe, took particular note when he saw a new commercial for Nike
running shoes. The commercial depicts Samburu tribesmen running in
northern Kenya. The camera slowly pans down to show them wearing
new Nikes. One of the tribesmen speaks in the Maa language, and a

subtitle flashes Nike's latest slogan: "Just do it." Not exactly a
literal translation, said Cronk, who knows the language. "What he
is really saying is, 'I don't want these. Give me big shoes.'"


"I don't think he had anything against Nikes. I'm sure he
thought they were great shoes. I don't see why they should change
it. It is really kind of harmless."


--from the Funny Times "Monthly Newspaper of Humor,
Politics & Fun" Cleveland Heights, OH


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